Locus of Control and Protection of Consumer Rights

Ivan Krastev, Ivelina Peneva


This paper examines the influence of locus of control on the consumer behavior. Theoretical supposition is proven by analyzing empirical data from a study of 287 students. The methods assessed the capacity for defending personal and consumer rights, as well as the type of locus of control.


Language: Bulgarian


consumer behavior; consumer rights; locus of control; assertiveness

Full Text:



Creative Commons License
ISSN: 2193-7281
PsychOpen Logo