Locus of Control and Protection of Consumer Rights

Ivan Krastev, Ivelina Peneva

Abstract


This paper examines the influence of locus of control on the consumer behavior. Theoretical supposition is proven by analyzing empirical data from a study of 287 students. The methods assessed the capacity for defending personal and consumer rights, as well as the type of locus of control.

 

Language: Bulgarian


Keywords


consumer behavior; consumer rights; locus of control; assertiveness

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DOI: https://doi.org/10.5964/psyct.v5i2.29

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ISSN: 2193-7281
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