Basic Social-Economic Factors Modelling Customer’s Psychological Behaviour

Authors

  • Ivan Krastev South-West University "Neofit Rilski", Blagoevgrad, Bulgaria

DOI:

https://doi.org/10.5964/psyct.v6i1.55

Keywords:

customer, social class

Abstract

This paper deals with some social and economic factors influencing on customer’s behaviour – such as social class, social-economic status, occupation, education, income, referent groups, family, gender roles and marketing. Some comparisons are made between some factors influencing on customer’s behaviour in the U.S. and in Bulgaria.

 

Language: Bulgarian

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Published

2013-04-30

Issue

Vol. 6 No. 1 (2013)

Section

Theoretical Analyses

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